Antoine’s story is intimately linked to detergent, the original product that launched the perfumed adventure. In 2010, blue bottles – the Classic – appeared on the shelves of Parisian concept stores. Innovative and addictive fragrance that breaks the codes of traditional detergents, glass bottle to give laundry detergent a status, Antoine quickly established itself as a reference in glamorous laundry detergent allowing all perfume lovers to find the same scents as their luxury perfume on their laundry.
Then come the Intense, Pour Elle, Jasmine fragrances, which are aimed at a different audience but all have the same objective of bringing a touch of extreme refinement to the linen that everyone cares about. The fabric softener appears to bring a touch of softness to the laundry and further enhance the olfactory rendering for perfume aficionados. To date, more than 300,000 bottles have been used in bathrooms in Europe and Asia.
At the same time, the meeting between a demanding public and refined fragrances arouses the demand for direct access to the precious perfume. It’s time to launch the eau de toilette versions of Antoine fragrances. Nine in total that come to delight the hearts of impatient people who want their perfume in a pshit and do not have time to wait for the laundry to dry. Different shapes of bottles are launched, first proposed in fabric pouches to mark the link with the world of linen, then in the form of a box for practical reasons, of standing and to establish itself as a major product in relation to the range of detergents and fabric softeners. To date, there are almost 100,000 bottles that delight the fragrant daily life of Antoine’s faithful.
The Antoine ecosystem
From the idea of a perfume to the sale of a product, there are many steps to go through and you have to know how to surround yourself with the right people, the right suppliers. The whole Antoine concept revolves around the perfume that must be preserved while magnifying it without bothering with marketing constraints.
The creation of the perfume is the responsibility of one of Antoine partner, professional perfumer member of the International Society of Perfumers-Creators. Antoine is his very personal, exclusive creations, in which he can freely express his olfactory convictions and his creative passion. No limit other than the imagination. An in-house perfumer is a real asset because if the perfumes do not find their audience, the sanction is immediate.
The detergent and fabric softener formulas are in turn essential because Antoine is not a scented detergent, it is a perfume that washes clothes. The detergent should not interfere with a particular smell, Antoine had his own washing formula formulated by relying on the know-how and professionalism of passionate partners located in the North of France. This is also tailor-made to ensure washing performance and optimal diffusion of the perfume on the laundry. Eau de toilette, for its part, also requires the greatest care in mixing with alcohol and in packaging. Antoine is proud to work with a perfumery specialist located in the Normandy region.
Finally, Antoine would not or no longer exist without the many benevolent people around him: photographers, resellers, distributors, logisticians… and all the end customers who are delighted and proud to use products that symbolize and perpetuate audacity and French excellence!