We could not resign ourselves to putting our precious perfumes in vulgar plastic containers. A detergent with such an exceptional fragrance could only be offered in a glass container. Beyond the wink with an eau de toilette, the choice of glass naturally imposed itself as a logical and responsible decision. Only a glass bottle can […]

Antoine detergent is more than a detergent: it is a perfume that washes clothes. He’s the star and like any star, he can’t stand being overshadowed. Impossible to have a source of interference with the perfume that would interfere with its diffusion, blur its action. It is therefore necessary that the laundry formula knows how […]

We chose, from the beginning of the Antoine adventure, to work with French partners. For what reasons ? Simply because a French partner speaks the same language, has the same culture and sees things the same way as us. Costs are higher and this has an impact on sales prices, but this is the price […]

Paris 2010. Galeries Lafayette. Exclusive launch of the first detergent dedicated to men: Antoine is trying to make a first name for himself. Marketing stunt? Whim of yet another start-up that wants to revolutionize the world? No, just the beginning of the Antoine adventure. The press and blogs of the time, always on the lookout […]